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No, New Panthers Owner, Legal Sports Betting Will Not Hurt NFL Ratings

A 2016 study conducted by Nielsen Sports for the American Gaming Association dove deep on the connection between legal sports betting and NFL viewership . The topline takeaways all point to a massive uptick in TV ratings and viewers from legal sports betting: Adults who bet on the NFL watched 19 more NFL games in the 2015 season than adults who didn’t bet at all and generated more than double the ratings across the major broadcast and cable networks compared to average American adults. Sports bettors consisted of 25 percent of the total 2015 NFL regular season audience but watched 47 percent of all minutes viewed. Legal sports betting could increase the number of http://royalebeth3zju.zamsblog.com NFL regular season viewers who bet on sports from 40 million to 57 million. In a legal sports betting environment, sports http://casinobingoexz.recmydream.com http://online-casino-guide-cmumypoen.blogspot.com/ bettors would comprise 36 percent of the total 2015 NFL regular-season audience and http://bigfreeslotspmra6.envision-web.com consume 56 percent of all minutes viewed of NFL regular-season games. Sixty-five percent of people say they are more likely to discuss the game via social media if they place a bet on it. A 2015 research project looked specifically at college football and how point spreads affect TV viewing habits . Water remains wet, according to the abstract: Speculation has long proposed that interest in live sports programming has been fueled by the gambling market. We separate interest in outcome uncertainty from interest in the betting market and uncover that consumers are sensitive to contest outcomes relative to both the sides and totals markets. Steven Salaga from Texas A&M University further explained his study in an ESPN article : “In the sample of games with point spreads of at least 21 points, if we had seven-point moves closer to the spread, that equaled about a 1.235 ratings point increase, which is about 30 percent of the overall game rating on average.

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